How I would make my SaaS Stand out from the Competition
If you're starting a SaaS in a saturated niche this can actually be a good thing,
here's why:
- Already Validated niche
- Ability to learn from your competition
- Clear view of what's working and what's not
- Available audience to talk to anytime
- Pre Existing market
If you just want to start a profitable SaaS a sure-fire a way to succeed to is to copy an existing solution and to do it better by Filling gaps in the market. Even industry SaaS companies have so much room for improvement and to do things differently. Differently doesn't necessarily mean better, it means "taking a different approach to solve the problem" this could be as simple as a different workflow with a simplified UI. Just like some people prefer vanilla Ice cream over chocolate, some people would prefer your approach to do things, even if it's not a whole lot different.
Standing out is key
When I say "stand out" I mean do things that your competitors don't do, offer things your competitors don't offer, Fill gaps your competitors don't. This is how you will stand out. You cannot convince a potential user to pick your product over a competitor's, let alone switch when your product is "kinda the same" especially when your competitor(s) have a better reputation. Your product has to be Different and unique. You all could be offering the the same end-result but you have to try and make the user's journey to get to the end result "exceptional".
To offer an exceptional journey it's all about UX/UI, better UI could be the single reason why a potential user chooses you. Trust me having better UI and UX goes along way.
It's not just UI & UX, you have to figure out your competitors weaknesses by talking to their users.
TIP: you can find your competitors users on X, Linked in & Reddit. Message these people and have a genuine conversation about their pain points and frustrations, if they can't think of any ask them to kindly take you through their workflow and you try to spot repetitive tasks and improvements, propose these improvements and see what they say.
Another way to find competitor weaknesses is to go through their negative reviews online, try to find the problems that come up again & again. This is your Gold mine, Find their issues and fix them.
Pricing
This may come as a surprise but you often shouldn't price your product significantly lower than your competition unless their tool solves more problems and is actually that much better. People tend to think lower price = Inferior quality. Another thing I would suggest is to offer a much a cheaper price than your actual price to get started, this could be "2.99$ for the first month instead of 12.99$". By doing this you remove so much friction so your much more likely to win the potential user.
Hope this inspired you to Build something that is going to Stand Out from the competition.
If you would like to find out Feature gaps in the market, competitor weakness and user pain points, visit Profiolio.com and submit your SaaS idea to get a comprehensive analysis for your SaaS.
